Castfire

Late Thursday night, May 17th, the first episode of Ask a Ninja launched on the Castfire platform. It was soon followed by 17 additional episodes from the archives and we will have the entire catalog published by the end of this week. Now…the episodes have been posted on various platforms since Ask a Ninja started publishing. Why is this different?

• The episodes themselves are dynamically created using a template. There are actually 6 segments to the show that are assembled into either a single flv or mp4 file. Prior to publishing, we changed the template, updated both the ad segments, and updated the DVD segment — none of which required editing on the desktop!
• This is not pre or post roll advertising! The advertisement exists in the musical credits and as the third segment (interstitial). The placement can be changed at any time and on the fly.
• Each segment can maintain it’s own click through links on the flash player. This provides the Ask a Ninja team to have click through directly to their site as well as the advertisement have trackable click through from the player.
• The Ask a Ninja brand is most important! Download links all point to the askaninja.com domain for them to remain in control of their content.
• Castfire is a white label solution that provides the management, distribution, monetization and analysis tools for both FM and Ask a Ninja.

More coverage here:

• NewTeeVee
• ChasNote
• Searchblog
• Ad Rants
• Additional: James Gross
• Andre Torrez

This entry was posted on Tuesday, May 22nd, 2007 at 9:33 am and is filed under Clients, Features, Partners. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.