Life of a Rookie by the Atlanta Falcons
The NFL’s Atlanta Falcons worked with Digitaria and Castfire to relaunch their web presence and we think the both the design and the content are fantastic. As seen above, the video content is incorporated into the site itself, providing an integrated experience between images, text and video. As Castfire delivers a single flash video file (flv) and not an xml playlist, custom players throughout the site were easy to build and integrate to provide a seamless experience for the Falcons’ fans.
I have been watching the video work by Matt Moore from the Falcons and have been extremely impressed by the amount and quality of content that he is publishing each day. The web team for the Falcons, like many of the NFL teams, is small and has very little time. For instance, when the team is playing away: the team is not going to wait for the web team to edit and upload before the bus leaves the stadium! They have to get the content together, edited and posted — sometimes while riding to the airport and uploading via an EVDO connection.
The Castfire platform automates much of the process of publishing content, including transcoding, meta data, multiple formats, jpg and thumbnail images, to offload as much as possible. We have worked with the teams at Digitaria and the Falcons to improve the process, speed and functionality and will continue to make improvements over the coming weeks.
The highlight for me is the incredible series they are producing. My favorite? I know you are thinking it is the Cheerleader Bios, but no: David Irons’ Rooke Diary. It is a fresh and real look into the life of rookies in the NFL. David Irons’ is extremely funny and hams it up for the camera. You can subscribe here.