Working with successful properties
TV Week has a great article on the success of video properties, including a Castfire client, Ask a Ninja. We have been very fortunate to work with Ask a Ninja since March, 2007 - we are tremendous fans of the show.
Online Fame Easy; Ads Harder to Get - TVWeek - News
Near the top of the pile sit Kent Nichols and Douglas Sarine, who have parlayed their "Ask a Ninja" Web program into about $100,000 a month in ad revenue and income from merchandising and licensing.
Andy Plesser from Beet.tv follows up with:
Seems that Federated Media is doing a good job in selling ads for the show. And the tiny San Francisco start-up CastFire is doing an impressive job in publishing the video.
Thanks, Andy! You are correct - FM is killing it! They have taken advantage of Castfire’s functionality to rotate ads through archives and downloadable media to maximize profits for their publishers. We continue to see growth in all properties which is being accelerated with our Bebo, Facebook and video search engine integration.
Congrats to Kent and Doug on their continued success with Ask a Ninja.