How can I understand my audience?

Advanced Analytics with TubeMogul's InPlay now included with the Castfire suite of services

Unprecedented views into your site's video performance while tracking audience statistics and user interaction in real time.

Engagement Metrics:

• Viewed-minutes: we track every second of viewing time and every viewer of your video assets.
• Track and grow the average time your audience spends viewing your content.

Audience Insight:

• Track what sites and search terms are referring views.
• Track your viewed-minutes by region. Measure and improve the value and target audience of your video assets.
• Compare different types of advertising types and measure its effect on your viewer's experience.
• Track detailed viewing behavior that occurs outside of your website.

Per-Stream Quality and Video Delivery:

• Track the quality of your video delivery from the perspective of the viewer.
• Advanced data query and export capabilities for deeper analysis.
• Full data feeds for integration with your own measurement systems.