Case Study: CBS
Key Features Utilized
- Ad insertion for every mobile app »
- CBS can insert ads wherever its content appears, regardless of transcoding format (HTTP Adaptive, H.264, and others) and screen.
- Business rule management across platforms and affiliates »
- CBS is able to flexibly deliver content to any partner they wish, with or without advertising and promotion. The deal determines the terms, not the technology.
- Integration with current advertising platform »
- Once a deal is signed, CBS doesn't have to turn to another system to traffic ads. Castfire's custom integration enables CBS to keep its current workflow, including inventory management.
- Adaptive bitrate streaming for iPhone / iPad »
- CBS uploads one file to Castfire, but is able to deliver the latest in streaming technologies to the iPad and iPhone.
CBS has always been on the cutting edge when it comes to delivering content digitally, and their goal is to have the most compelling mobile video offering available. CBS was looking for a solution that would help them publish to every mobile device now and in the future. From a work-flow standpoint, it was important to minimize the technologies that their editors, partnership team and ad sales group had to engage with - these are the problems that Castfire solves.
Castfire enables CBS Mobile to publish to all major mobile devices including iPhone and iPad, Android, Blackberry and Nokia (Symbian). Another strong feature set of Castfire is syndication management— appropriate business rules are applied to content depending upon where and on what device a video is consumed. That means CBS content will look different, and may have different advertising and cross promotions when viewed on a TV vs online or on a mobile device.
Castfire integrates with CBS's in-house ad server for ad insertion regardless of the device. In fact, Castfire can be integrated with any VAST compliant ad server.
Castfire is fully compatible with the adaptive bit rate streaming requirements for Apple iOS and because of this, CBS was able to have their iPhone and iPad apps "Apple Approved." In the future, Castfire will enable CBS to publish its content to all of the new tablets and IPTV devices as they become available on the market.
Add it all up and Castfire was the only vendor that could satisfy the rigorous demands of CBS Mobile.