"Our producers simply upload the content while Castfire automatically provides each of our partners with the correct version of that asset." - Marc Goldberg, CTO Next New Networks

Next New Networks (NNN) needed a solution to publish cross promotional segments for their multiple networks and advertising to multiple devices and in multiple formats: a complex task, to be sure, made easy by the extensive publisher tools, advertising tools and easy integration tools.

Castfire enables templates for each show within the network including "rotating" segments for branding (introductions and closing credits), rotating segments for cross promotion and place holders for advertisements (1-3 segments). Prior to inserting advertising, there are up to 15 possible versions for each episode. Castfire automates the entire process and makes different versions instantly available for download by the audience. These versions are available in multiple formats for playback on the web as well as on disconnected devices.

NNN does not deliver xml playlists to web based flash players. Instead, it delivers a single file that can be consumed by any player or device. This ensures easy integration as well as perfect results from the scrubber bar on players.

NNN syndicates its content to a number of aggregation sites such as AOL, Comcast and Bebo. NNN uploads content once, and Castfire automatically constructs multiple versions of the show that account for the individual business rules of each distribution deal. For example, AOL does not allow advertising but does permit cross promotional segments, while Bebo permits advertising. The Castfire syndication management system dynamically builds shows in the format, size and make up called for by each partner. Also, Castfire's flexibility enables multiple ad servers to be utilized simultaneously.

About Next New Networks (NNN): Next New Networks is a new kind of media company, creating micro-television networks over the internet for targeted communities. The network brings together elements of tv programming and internet philosophy to allow viewers to contribute, share and distribute content. They are looking to be available everywhere, from phones to iPods and gaming devices, to whatever the next platform is. Each of their micro-networks consists of 3-11 minutes of content refreshed on a schedule, daily, weekly, or bi-weekly (depending on the network), and offers one or more regular shows.