Case Study: Samsung
Key Features Utilized
- Partner integration »
- Samsung uses another partner to stream videos live. Rather than duplicate the work of uploading a video, then downloading and reuploading the video to the partner, Samsung simply uses Castfire to deliver all assets to the partner, in a simple format.
- Syndication rules »
- Since Samsung's videos are going to be appearing in various places, like the web, mobile devices and potentially even TVs, the company relies on Castfire to determine which version of each video ends up in each place. One video uploaded, any destination with business rules intact.
- Custom players »
- Samsung was able to use a custom player proivded by Castfire to integrate into their site.
Samsung has always been a very customer driven company, but they made a big step forward by deciding to use originally produced live and on-demand videos to make available to all of their customers. They created a separate support site called SPS TV at http://support-us.samsung.com/spstv/live.jsp These videos are all customer-focused and provide training and how-to information on all of their products they sell. Samsung is truly on the cutting edge of using video to enhance their brand and create incredible customer goodwill.
They were looking for a video platform that could be flexible and enable delivery not only on their website but in case customers were needing to view customer support videos from mobile devices as well. Castfire's platform enables Samsung Support to organize all of their videos around their product classes. Customers from all over the world can come to the support site and get immediate product help via video walk-throughs. Samsung even offers some live streams of How To Shows that seamlessly integrate and become available for anyone to view in the future.