Samsung has always been a very customer driven company, but they made a big step forward by deciding to use originally produced live and on-demand videos to make available to all of their customers. They created a separate support site called SPS TV at http://support-us.samsung.com/spstv/live.jsp These videos are all customer-focused and provide training and how-to information on all of their products they sell. Samsung is truly on the cutting edge of using video to enhance their brand and create incredible customer goodwill.

They were looking for a video platform that could be flexible and enable delivery not only on their website but in case customers were needing to view customer support videos from mobile devices as well. Castfire's platform enables Samsung Support to organize all of their videos around their product classes. Customers from all over the world can come to the support site and get immediate product help via video walk-throughs. Samsung even offers some live streams of How To Shows that seamlessly integrate and become available for anyone to view in the future.